People only buy when they want to buy
Remember the days of simple advertising? "BUY THIS PRODUCT NOW" was the basic message when marketing must have been easy… Things are very different now. Your customers are bombarded with messages, there are infinite ways to research products and services and everyone is more savvy to the ploys of the marketeer…
To fight in the new marketing jungle, you have to remember a key point. People will only buy when they are ready to buy. There is no point hammering the old sales routine until you are blue in the face. Simply align your marketing efforts to be ready the moment that your customer is ready.
What does this mean in practical terms?
1. Don't give up. Just because someone has not bought from you straight away does not mean they will not do. Follow up!
2. Be prepared with all the questions a potential client or customer may ask you. Spend time working out what the usual questions are and have a way of explaining them simply.
3. Be clear what makes your product or service different. If this is clear, your ideal customers will come.
4. Have a system for recording people who have shown an interest in your product or service. In the future, this list will be your gold mine.
The moral of the story is this…
Marketing efforts take time. Be patient. Be consistent and put your self in your customers shoes. Would you buy straight away?